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⏲ Duration: 5 min 44 sec
✓ Published: 20-Aug-2015
✓ Published: 20-Aug-2015
Description:
In this video I am going to explain what Hybrid Insights are and how to use them in your design practice. You will learn about the benefits of qualitative and quantitative research methods. And you will find out how to apply them in a complementary way.nnFurther reading:nHybrid Insights: Where the Quantitative Meets the Qualitativenhttp://www.ideo.com/images/uploads/news/pdfs/pp_56-61_HybridInsights_RotFall12_spreads.pdfnBig Data Needs Thick Datanhttp://ethnographymatters.net/blog/2013/05/13/big
In this video I am going to explain what Hybrid Insights are and how to use them in your design practice. You will learn about the benefits of qualitative and quantitative research methods. And you will find out how to apply them in a complementary way.nnFurther reading:nHybrid Insights: Where the Quantitative Meets the Qualitativenhttp://www.ideo.com/images/uploads/news/pdfs/pp_56-61_HybridInsights_RotFall12_spreads.pdfnBig Data Needs Thick Datanhttp://ethnographymatters.net/blog/2013/05/13/big
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