_harvest-sees-unique-experience-in-mediocrity-integrated-campaign-for-subaru.jpg "Harvest Sees Unique Experience In Mediocrity Integrated Campaign For Subaru from wake mala Video Screenshot Preview")
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⏲ Duration: 1 min 3 sec
✓ Published: 08-Oct-2010
✓ Published: 08-Oct-2010
Description:
When Harvest Films was approached by agency Carmichael Lynch to launch a multiplatform campaign “Mediocrity” for client Subaru, it was clear the experience would be anything but ordinary. The Mediocrity launch is a playful send-up of automotive advertising and a reflection of how the average consumer perceives car shopping. nnThe expansive campaign includes television and online commercials directed by Harvest Films’ Baker Smith, and the agency produced website via Exoplis (www.2011mediocr
When Harvest Films was approached by agency Carmichael Lynch to launch a multiplatform campaign “Mediocrity” for client Subaru, it was clear the experience would be anything but ordinary. The Mediocrity launch is a playful send-up of automotive advertising and a reflection of how the average consumer perceives car shopping. nnThe expansive campaign includes television and online commercials directed by Harvest Films’ Baker Smith, and the agency produced website via Exoplis (www.2011mediocr
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