_gnv-buried-ads.jpg "GNV - Buried ads from picci Video Screenshot Preview")
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⏲ Duration: 1 min 12 sec
✓ Published: 02-May-2016
✓ Published: 02-May-2016
Description:
GNV turned the most iconic summer toys into ads through a sticker that promoted the new “4-legged friends” cabins.nThen, we buried the toys in the biggest parks around Italy and we created a scent track to help dogs to easily find them and bring these buried ads back to their owners. Because summer is not summer without our best friends.n------------------nCREDITSnAdvertising Agency: DLV BBDO, Milan, ItalynExecutive Creative Directors: Stefania Siani, Federico PepenCreative Director: Michele
GNV turned the most iconic summer toys into ads through a sticker that promoted the new “4-legged friends” cabins.nThen, we buried the toys in the biggest parks around Italy and we created a scent track to help dogs to easily find them and bring these buried ads back to their owners. Because summer is not summer without our best friends.n------------------nCREDITSnAdvertising Agency: DLV BBDO, Milan, ItalynExecutive Creative Directors: Stefania Siani, Federico PepenCreative Director: Michele
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