UM Australia: Jägermeister - Creatures of the Night from lma australia Watch Video
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Description: Client: JägermeisternCampaign: Creatures of the NightnCategories: Best Use of Individual Medium and Best Use of ContentnnBold Business Hypothesis:nJägermeister - the legendary drink of ski lodges was once the life and soul of the party. But the once great spirit had fallen on hard times, suffering from an identity crises brought on by the Jäger-bomb. Millennials saw it as loud, aggressive and outdated; the shot drunk alone at the end of the night, not the way you start a night with mates. Jä
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