_scotch-brite-fresh.jpg "Scotch-Brite: Fresh from yucky food Video Screenshot Preview")
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⏲ Duration: 20 sec
✓ Published: 28-Feb-2020
✓ Published: 28-Feb-2020
Description:
The challenge here was to make a very different type of TV Commercial to the normal washing up spot.So we went for a super colourful, graphics driven creative with lots of bounce and personality.The USP of the new Fresh sponge is that food doesn’t stick like it does with a traditional scourer – and we wanted to represent that literally to some degree, without the food looking yucky.Another major consideration was to keep this as social friendly and international as possible, as it was
The challenge here was to make a very different type of TV Commercial to the normal washing up spot.So we went for a super colourful, graphics driven creative with lots of bounce and personality.The USP of the new Fresh sponge is that food doesn’t stick like it does with a traditional scourer – and we wanted to represent that literally to some degree, without the food looking yucky.Another major consideration was to keep this as social friendly and international as possible, as it was
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