Lloyds Pharmacy | 'Avoidance' (Director's Cut) from active pictures lloyds pharmacy Watch Video
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Description: Creative/Director: Phil HawkinsnProduction: Active PicturesnDoP: Alessandra ScherillonClient: Lloyds PharmacynnThis commercial was an interesting challenge for me. I was approached not only as director but to write the creative for a new campaign for Lloyd Pharmacy's online doctor service to help those suffering with erectile dysfunction. Cue the sniggering! It's actually a huge problem worldwide and, as you can imagine, a difficult subject to engage people with because it's obviously an embarra
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