_episode-106-is-it-time-to-rebrand.jpg "Episode 106: Is It Time To Rebrand? from the promise episode 106 Video Screenshot Preview")
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⏲ Duration: 1 min 36 sec
✓ Published: 21-Jun-2017
✓ Published: 21-Jun-2017
Description:
A lot of people think branding is a matching logo and website, but it’s much deeper than that. In the words of Elevation Strategy Zakiya Larry, “Your brand is your promise.” Your brand should convey who you are, what you stand for and why you do what you do. Notice, I didn’t say what you do. The company will evolve over time. Thus, what you do may change but why you do it should not. If your brand doesn’t say what you need it to say to exactly who you need to say it to, then a rebrand
A lot of people think branding is a matching logo and website, but it’s much deeper than that. In the words of Elevation Strategy Zakiya Larry, “Your brand is your promise.” Your brand should convey who you are, what you stand for and why you do what you do. Notice, I didn’t say what you do. The company will evolve over time. Thus, what you do may change but why you do it should not. If your brand doesn’t say what you need it to say to exactly who you need to say it to, then a rebrand
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