_cra-2018-intro.jpg "Créa 2018 - Intro from si selection process Video Screenshot Preview")
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⏲ Duration: 90 sec
✓ Published: 10-May-2018
✓ Published: 10-May-2018
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FR: Conçue par Bleublancrouge, en collaboration avec Shed, la campagne du concours Créa 2018 qui récompense les meilleures créations publicitaires au Québec, remet l'accent sur les marques en leur donnant vie, sous la signature «Les grandes idées n'y échappent pas».nnL'opération se veut une métaphore du processus de sélection d’une idée pendant les délibérations d'un jury. Même si les idées subissent «des embûches ou se frottent les unes aux autres» lors des délibérations
FR: Conçue par Bleublancrouge, en collaboration avec Shed, la campagne du concours Créa 2018 qui récompense les meilleures créations publicitaires au Québec, remet l'accent sur les marques en leur donnant vie, sous la signature «Les grandes idées n'y échappent pas».nnL'opération se veut une métaphore du processus de sélection d’une idée pendant les délibérations d'un jury. Même si les idées subissent «des embûches ou se frottent les unes aux autres» lors des délibérations
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