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Description: BACKGROUNDnThe Garden City Fund (GCF) is a charity organisation that depends on donations to champion green spaces in Singapore.It wanted to raise funds as part of its 50th anniversary celebrations. And encourage Singaporeans to add more greenery into their lives. nnCHALLENGEnHow do we raise funds for a cause that hardly anyone knows about? nnMore importantly, how do we get the average Singaporean – who’s either too busy or too lazy – to be interested in plant growing? nnSOLUTIONnWhile it
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