_launch-of-sony-entertainment-television-germany.jpg "Launch of Sony Entertainment Television Germany from light off web series Video Screenshot Preview")
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⏲ Duration: 58 sec
✓ Published: 10-May-2013
✓ Published: 10-May-2013
Description:
For the launch of Sony Entertainment Television in Germany, we were commissioned to create the graphic package. Focusing on series and movies, the idea was to choose elements that already worked and combine concepts to target the new German audience.nWe created idents, endboards, logomotions, other on-air elements and off-air pieces. The idea was to make the S of Sony the protagonist, tracking its movement with light, blending the transitions in a coherent and organic manner. Relying on a palett
For the launch of Sony Entertainment Television in Germany, we were commissioned to create the graphic package. Focusing on series and movies, the idea was to choose elements that already worked and combine concepts to target the new German audience.nWe created idents, endboards, logomotions, other on-air elements and off-air pieces. The idea was to make the S of Sony the protagonist, tracking its movement with light, blending the transitions in a coherent and organic manner. Relying on a palett
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