_teaching-the-sushi-chef-hybridization-work-and-csr-integration-in-a-japanese-multinational-company.jpg "Teaching the Sushi Chef: Hybridization Work and CSR Integration in a Japanese Multinational Company from asics com Video Screenshot Preview")
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⏲ Duration: 2 min 93 sec
✓ Published: 11-Jun-2018
✓ Published: 11-Jun-2018
Description:
While corporate social responsibility (CSR) is recognized as taking on various national meanings and practices, research has not sufficiently investigated how multinational companies (MNC) simultaneously achieve global CSR integration and local CSR adaptation. Building on a qualitative case study carried out at ASICS, an MNC headquartered in Japan, we show how this organizational dilemma may be solved through hybridization work, a form of institutional work performed by CSR managers in subsidiar
While corporate social responsibility (CSR) is recognized as taking on various national meanings and practices, research has not sufficiently investigated how multinational companies (MNC) simultaneously achieve global CSR integration and local CSR adaptation. Building on a qualitative case study carried out at ASICS, an MNC headquartered in Japan, we show how this organizational dilemma may be solved through hybridization work, a form of institutional work performed by CSR managers in subsidiar
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