_mcdonald39s-always-working.jpg "McDonald's - Always Working from russi Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 21-Mar-2016
✓ Published: 21-Mar-2016
Description:
“It’s about making something better,” says director Yves Geleyn. “McDonald’s wanted to communicate how they’re always working to make a Happy Meal better, which can be told quite functionally, but we wanted to tell the story with some charm.”nntThe 60-second spot – created alongside Leo Burnett London – follows a group of miniature men and women on a journey through the idyllic British countryside as they improve the Happy Meal’s contents. “We played with scale and proporti
“It’s about making something better,” says director Yves Geleyn. “McDonald’s wanted to communicate how they’re always working to make a Happy Meal better, which can be told quite functionally, but we wanted to tell the story with some charm.”nntThe 60-second spot – created alongside Leo Burnett London – follows a group of miniature men and women on a journey through the idyllic British countryside as they improve the Happy Meal’s contents. “We played with scale and proporti
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