_kalari-kids-song-promo.jpg "Kalari Kids Song Promo from kalaripayattu martial art Video Screenshot Preview")
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⏲ Duration: 20 sec
✓ Published: 10-Apr-2019
✓ Published: 10-Apr-2019
Description:
Kalaripayattu, also known simply as Kalari, is an Indian martial art that originated in modern-day Kerala. The show Kalari Kids was all about this ancient martial art. The challenge here was to promote the show without getting too deep into the art form, which could have made the campaign too serious. There was an underlying thought that we retained across the campaign, on ground and on air, which was a simple 'Kalari is Cool'. Although we never mentioned it in so many words, it helped the team
Kalaripayattu, also known simply as Kalari, is an Indian martial art that originated in modern-day Kerala. The show Kalari Kids was all about this ancient martial art. The challenge here was to promote the show without getting too deep into the art form, which could have made the campaign too serious. There was an underlying thought that we retained across the campaign, on ground and on air, which was a simple 'Kalari is Cool'. Although we never mentioned it in so many words, it helped the team
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