Mike Norrish discusses how BT Sport is combining social media and live TV from bt sport football on tv live Watch Video
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Description: Social media is often billed as a threat to traditional television programmes – but the formats are beginning to be used in tandem to drive fan engagement and encounter new audiences.nniSportconnect TV caught up with Mike Norrish, Digital Director at BT Sport, to discuss the company's deal with Twitter that sees Saturday afternoon football results show BT Sport Score broadcast live on the social media platform.
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